Facebook Algorithm and Building an Email List
How many people are currently on your email list? When was the last time they heard from you, and what is your open rate? If you have no idea what I am talking about, then listen up!
In the online world, the success of your business is dependent upon the strength of your email list. This is well known among most online businesses that are very successful. Having a solid email list allows you to get your brand in front of more people, on a consistent basis. This is extremely important for when you want to sell something such as a course, services, or your affiliate links.
If you are an online wellness business, then it is extremely important to have a strong email list so you can stand out from the crowd of other online wellness professionals. You have direct access to your audience by placing your content directly in front of them on a weekly basis. If you want to learn more about building consistent content, go back to episode 2 to learn more.
What about the new Facebook Algorithm?
The other week Facebook announced that they were going to make the newsfeed more about community, so they would show you more posts from your friends and family. This put a lot of businesses in panic mode as they were worried about what this means for their businesses.
I talk through my opinion about the algorithm change and how to work with the new changes to optimize your business.
My Goal For You:
Even if you only have 1 person currently on your email list, it is important to start building up your list. Make this a priority within your business, and see if you can increase your subscribers in the next month by 10%!
And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger
Highlights from This Episode
» Taking control of your business by learning to say no, and not letting other things slip into your schedule [1:20]
» What does the new Facebook Algorithm mean for businesses [4:20]
» Use an email service provider such as Active Campaign to use for your newsletters [11:45]
» The success of your business is dependent upon the strength of your email list [15:00]
» Create a lead magnet from a main question people ask you [17:40]
» Have people receive their free content from your email, not a redirected web page [21:00]
» Your nurture sequence is your way to give someone a tour of your business [24:30]
» Utilize specific popups or content upgrades on different posts and categories on your website [28:00]
» I use Thrive Leads for my popups and content upgrades
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