The Importance of Content Creation
All of us wellness practitioners want to focus on helping the people who are standing in front of us. Not many of us really enjoy having to go through the content creation process, and I even know some practitioners who have fired marketing consultants because the marketing consultant wanted them to create content biweekly.
The content creation process can be a very daunting task, but it doesn't need to be. The reality is, if you know what to look for to come up with ideas for content, then the content creation process comes very easy.
My Goal For You:
Regular content is an important way of reaching your audience and staying in front of potential clients.
Which is why it is so important to get content out at least once a week.
My goal for you is to listen to your current client-base and starting creating content around their pain points. If you can set aside 1 day per month to write, record, or video 4 different content pieces, then you are already a huge step ahead of most professionals.
And if you ever find something that you are currently struggling with in your business, message me at summitforwellness.com/messenger
:45 – Our goal is to help wellness entrepreneurs focus more on healing their patients and clients instead of getting bogged down by the business components
1:30 – Go to summitforwellness.com/episode1 to learn about my struggles with opening a business
2:50 – Content Creation is one of the key components to staying successful in the online world
3:20 – When reviewing professionals' websites after the first couple months of business, content seems to be the piece that gets forgotten about
5:30 – Our content should be looked at as a way to make money within your business
5:50 – People use free content as a way to connect with you and your business
7:30 – There are now more ways to release content instead of just writing blog posts
8:20 – Find a way of creating content that you enjoy
9:45 – The point of content is to get people to your website
11:00 – Listen to your customer base to hear what questions they are asking
13:50 – If a question will take a long time to answer, split it into multiple pieces of content
15:45- Think about questions your clients aren't asking, but should be
17:00 – What are your ideal clients posting about on social media
19:20 – Release content on the same day of each week
20:00 – Learn to start batching your content
21:15 – 10 Content Creation Ideas
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